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Definition: Co-op
Advertising is where the ad costs are divided between two or more companies.
Also Known
As: Co-op Ads, Cooperative Advertising, Cooperative Program
General Use:
Incentive offered by
manufacturers to distributors or retailers to encourage promotion and
advertising of particular products. Advantages of co-op advertising
- Extra money to advertise
- Account executive can do the paperwork
- More frequency
What is the biggest key to success? Co-op advertising! Early in my network marketing career, I saw how powerful co-op advertising was, and I used it to the greatest extent possible.
Co-op advertisinig is a popular and VERY powerful method of advertising in which two or more people share the cost of advertising and the resulting benefits. It allows you and your team members to pool your dollars together to advertise, and then share in the resulting leads generated.
But the benefits go beyond shared leads.
The real power of your co-op lies in the fact that YOU are the co-op leader. Because of the network marketing commission structure (note that SFI's T-Net commission plan is specifically designed to maximize this), you can actually earn on EVERY new affiliate your co-op attracts—not just those who get recorded as having you as their sponsor.
Think about how powerful that is!
Let's say you create a co-op where shares are $50 apiece. You put in $50 yourself and you get 40 members of your downline to also participate for $50 each. When you run your ads, you'll have over $2,000 in advertising working for you (yet you only put in $50 yourself)!
But it wasn't just you who benefitted. EVERYONE wins, of course, because you provided a way for your inexperienced team members to get leads flowing into their groups quickly, easily, inexpensively, and with low-risk.
Co-ops are AWESOME!
I once created a co-op for a direct mail campaign that went out to over 100,000 people. Yet my cost for printing and postage for this mammoth mailing was ZERO. You can do the same thing. You can do all kinds of co-ops and create phenomenal growth, activity, and excitement in your group
by Gery Carson - SFI Marketing, INC
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